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Our brand name came rather easily to us.

What inhibits people from getting on with things and participating in life?

Anyone who has ever suffered the power of the “bad hair day” understands the impact this can have on plans in your diary! You don’t have to be overweight to be sidelined by a “fat day” but when you are actually overweight and unable to find the “right” clothes it can inhibit your willingness to get involved. The knock-on is the negative effect all this has on your state of mind. AHA! That’s it (we said)! The perfect name to describe a range of clothing that provides you with the “right” clothes to participate, in (or not) whatever activity might be on offer.